Music Composition, Sound Design, Voice-over Recording and Mix for Zilveren Kruis- Social Minderen
Brief
The Dutch healthcare provider Zilveren Kruis launched a new campaign aimed at raising awareness among young people about the effects of excessive phone use on their mental and emotional health. The campaign, titled Social Minderen, encourages a more mindful approach to screen time and highlights the importance of disconnecting in an increasingly digital world.
Execution I wanted the music to convey a sense of hope while also feeling fragile, almost as if it were speaking to the characters in the film, reassuring them, ‘It will be alright.’ During the sound design process, I focused on adding realism by designing audio that connected with the content on the actors’ phones. A key part of the auditory experience was the ambience. At times, we abstracted the sound of the characters’ surroundings to highlight the sense of alienation that comes with endless scrolling. In other moments, the sound is raw and more “in your face”, heightening the intensity of certain scenes.”
“For the voiceover recording, we paid close attention to capturing the subtle fragile details in the characters’ voices. Mixing all these elements with the prominent ticking of the clock was an interesting process. Each element played a crucial role, and altering just one had a significant impact on the others.”
Credits: Agency: @instanatwerk
Creatives: @beumerwessel & @barend_s
Director: @aaronvanvalen
Agency producer: @rosastaal
Producer: @roosblank @ @czar_amsterdam
Editor: @jorienvoogt.editing (big S/O!)
Sound design & music: @bertus_pelser @ampamsterdam
Audiopost producer: @sindymjk @ampamsterdam
Grade: @hetkleurlokaal @stormpostproduction
VFX & Online: @stormpostproduction
Production Manager: @nahishvangestel
1st AD: @philip_young
DOP: @daanbukman
1st AC: @jengeltj
2nd AC: @dylanstoel
VTR: @menno.mp4
Gaffer: @jeroenzwart
Best Boy: @stan_von_swiddershoven
Electricians: Ciro Naastenpad, Thom van Dongen, Nils Håkansson, Yoel Smit, Laurens Witte
Grip: @juanbillybiemans
Art Director: @noravandersteeg
Set Decorator: @sanneschat
Set Dresser: @1000jannekes
Art assistant: Pablo Donlora
Styling: @lynnvaneck73 & @claudiakirbydamman
Wardrobe Assistant: @rochelle.van.vegten
MUA: @renee_wijnhovenmuah
Location Manager: @rudystegmeijer
Scout: @royvanrosmalen
Catering: @nanjatheus
PA's: stanlevii , @isismeral
Casting: @johndoornikcasting