SIRE - 'Polarisatie'

Music, sound design and voice-over recording for SIRE.

Research shows that no less than 1.4 million Dutch people have reduced or even ended contact with friends, family, and colleagues over differences of opinion about polarizing social issues. SIRE’s new campaign focuses on overcoming such differences.The central question in the campaign is: are you winning a discussion, or are you losing each other? SIRE’s answer: Don’t lose each other when polarization gets close.

Big thanks to:
SIRE
Advertising Agency: Being There
Strategy: Edward Stolze
Creative: Bart Heijboer, Yona Hümmels & Stef Jongenelen
Account: Jeroen Konings
Creative producer: Britt van de Vlag
Production
Production company: Artbox
Studio: a good beer
Creative production director: Geert Jansen
Animation director & animator: Amanda Nedermeijer
Illustrator: Luca Boscardin
Audio-post production
Amp.Amsterdam // The Sonic Branding Company
Music production
Amp.Amsterdam // The Sonic Branding Company
Voice-overs
Bart Oomen, Pim Veth, Shelley Bos, Lotte Horlings, Karlijn Lansink, Michael Muller, Samer Fahad
Studio / DTP
Studio Doen! BV Amsterdam
Owner: Cees van Leeuwen
Designer: Hamza Cherrouda
DTPer: Pascal Nagel
Projectteam SIRE
Doeke de Steur, Marcel Hartog, Sylvia Coumans, Maarten Spaans, Diana Matroos, Christine Swart, Samantha Catsburg, Marc Oosterhout, Lucy van der Helm, Yvonne Markman, Vanessa Alkemade